Job Description
Mô tả công việc
1. Strategy: Lead key role in the establishment of the business’s brand building strategies across all channels.
2. Leadership/Supervisory Role:
– Lead brand marketing department, define its strategic vision & mission
– Manage and optimize the customer-centric brand planning process
– Lead consumer-facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.
3. Analytics
– Manage and maintain program-specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.
– Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.
– Analyze the effectiveness of strategies and projects, and propose solutions for improvemens.
4. Knowledge/Creativity
– Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions
Yêu cầu ứng viên
– Bachelor degree in Marketing related field is preferred.
– 3-5 years of experience in the position of a Head of Brand Marketing/ Marketing Director
– Strong at brand management, consumer understanding
– Strong analytical skills with data driven analysis
– Highly flexible/open-minded, resourceful and practical
– Communication & Presentation skill, Negotiation
– Knowledge on content & creative work with a strategic mindset is a plus
– Advanced English skill, both in speaking and writing skills
Quyền lợi
– Annual bonus: 2 – 3 months under minimum KPI requirement
– Participate in the Employee Stock Option Program
– Work in a dynamic, open, creative environment
– Regular training, company team building, birthday bonus